In honor of May 4th, Lucasfilm and Star Wars: Force for Change announced Roar For Change, a global challenge in support of UNICEF. The initiative invites fans and families to share their own version of Chewbacca’s iconic roar. For each public post, like, or share on Facebook, Instagram or Twitter that includes #RoarForChange between May 3 – 25, 2018, Star Wars: Force for Change U.S. will donate $1 to UNICEF USA, up to $1 million. Funds will be used to support UNICEF’s lifesaving work for children around the world.
“Every year, May 4th has seen fans across the globe become Forces for Change and rally around good causes,” says Paul Gainer, Head of Disney Consumer Products Commercialization. “This year, as part of the countdown to the launch of Solo: A Star Wars Story, we’re giving them a fun way to support UNICEF while celebrating Han’s legendary sidekick Chewbacca, and his iconic roar, which is almost as recognizable as the Wookiee warrior himself.”
Easy To Take Part
Fans can share their best Chewbacca impersonation, don Hasbro’s Electronic Chewbacca mask, or create a Dubsmash using one of Chewbacca’s best-known roars from the Star Wars saga, which will be hosted on the app’s homepage for the duration of the campaign.
The initiative kicked off with a video featuring the cast of Solo: A Star Wars Story, revealing Chewbacca’s diva behavior on the set of the new movie, which hits theaters on May 25. “Chewbacca may not always have the best temperament but beneath the gruff exterior is a heart of gold,” says director Ron Howard in the launch video. “That’s why he’s challenging you to Roar for Change.”
Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Since 2014 when it was inspired by Star Wars fans, Star Wars: Force for Change has raised over $16 million to date for charitable causes around the world.
Join the #RoarForChange challenge and view the launch video HERE:
Today I also have something for you, my readers. Some new activity sheets including coloring pages, a word search, mazes, etc. in honor of SOLO: A STAR WARS STORY which opens in theatres everywhere this Memorial Day weekend (May 25th).
To print, just click -> SOLO: A STAR WARS STORY FREE PRINTABLES <- and print as many as you want.
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Visit the official SOLO: A STAR WARS STORY site: http://www.starwars.com/films/solo
SOLO: A STAR WARS STORY opens in theatres everywhere on May 25th!